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Nursing Care Facilities Market: ZIP 63739

Opportunity Score

22 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 63739 is an urban area. with a population of 577 and household incomes near the national median ($53,750).

577

Population

$53,750

Median Income

-28% vs. national

Urban

Area Type

Median Age: 29.3 — young market, strong street food demand.

College-Educated: 6.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,060

2BR Fair Market Rent

$130 K

Median Home Value

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.