Nursing Care Facilities Market: ZIP 68701
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68701 is an suburban area with low foot traffic. with a population of 31,172 and household incomes near the national median ($64,862).
Area Profile
31,172
Population
$64,862
Median Income
-13% vs. national
Suburban
Area Type
9.1/20
Foot Traffic
Very Car-Dependent
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 16.0% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 68701.
4
Home Health Agencies
1.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$960
2BR Fair Market Rent
$855
Median Gross Rent
$200 K
Median Home Value
20
Bank Branches
$1.8 M deposits
Tips for Starting a Elder Care Business in Nebraska
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 20
vs. National Average
Median Income
-13% vs. $74,580
Walkability
-1.5 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits