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Nursing Care Facilities Market: ZIP 68964

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 68964 is an rural area. with a population of 125 and household incomes well above the national median ($150,833).

125

Population

$150,833

Median Income

+102% vs. national

Rural

Area Type

Median Age: 33.8 — mixed-age market, broad menu appeal.

College-Educated: 28.8% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $150,833. That gives you pricing room most markets don't offer. Don't underprice.