Nursing Care Facilities Market: ZIP 69153
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 69153 is an rural area with low foot traffic. with a population of 5,968 and household incomes near the national median ($58,022).
Area Profile
5,968
Population
$58,022
Median Income
-22% vs. national
Rural
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 48.3 —
older demographic, may prefer sit-down options.
College-Educated: 16.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
$738
Median Gross Rent
$150 K
Median Home Value
3
Bank Branches
$440 K deposits
Tips for Starting a Elder Care Business in Nebraska
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 3
vs. National Average
Median Income
-22% vs. $74,580
Walkability
-1.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits