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Nursing Care Facilities Market: ZIP 72118

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 72118 is an urban area with moderate foot traffic. with a population of 23,540 and household incomes below the national median ($47,266).

23,540

Population

$47,266

Median Income

-37% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,020

2BR Fair Market Rent

$978

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$250 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.