Nursing Care Facilities Market: ZIP 72738
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 72738 is an urban area. with a population of 2,181 and household incomes above the national median ($84,408).
Area Profile
2,181
Population
$84,408
Median Income
+13% vs. national
Urban
Area Type
Median Age: 41.5 —
older demographic, may prefer sit-down options.
College-Educated: 12.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,010
2BR Fair Market Rent
$705
Median Gross Rent
$230 K
Median Home Value
Tips for Starting a Elder Care Business in Arkansas
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+13% vs. $74,580
Nearby Markets
72773
10.3 mi
Pop: 1,463
$56,133
72703
11.2 mi
Pop: 35,964
$60,232
Walk: 8.2
72764
12.0 mi
Pop: 57,468
$61,569
Walk: 6.9
72756
13.1 mi
Pop: 41,278
$70,900
Walk: 6.5
72745
16.0 mi
Pop: 14,521
$88,958
72740
16.5 mi
Pop: 10,226
$55,500
Walk: 6.0
72632
17.6 mi
Pop: 4,550
$45,990
Walk: 7.9
72701
18.1 mi
Pop: 48,964
$50,413
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits