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Showing results for ZIP 64723 (MO)
Home ZIP 73118

Nursing Care Facilities Market: ZIP 73118

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 73118 is an urban area with moderate foot traffic. with a population of 14,118 and household incomes near the national median ($69,321).

Area Profile

14,118
Population
$69,321
Median Income
-7% vs. national
Urban
Area Type
14.6/20
Foot Traffic
Very Car-Dependent
Median Age: 36.9 — mixed-age market, broad menu appeal.
College-Educated: 37.2% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 73118.

4
Home Health Agencies
2.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,280
2BR Fair Market Rent
$1,064
Median Gross Rent
$250 K
Median Home Value
12
Bank Branches
$15 M deposits

Tips for Starting a Elder Care Business in Oklahoma

  • State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
  • Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
  • Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
  • Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Related Businesses
4
Bank Branches
12

vs. National Average

Median Income
-7% vs. $74,580
Walkability
+4.1 pts vs. national avg

Check Another Market

Or estimate costs with the ElderCareCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits