Nursing Care Facilities Market: ZIP 73668
Opportunity Score
22
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 73668 is an rural area with low foot traffic.
Area Profile
14
Population
Rural
Area Type
8.5/20
Foot Traffic
Car-Dependent
Median Age: 66.8 —
older demographic, may prefer sit-down options.
College-Educated: 7.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
Tips for Starting a Elder Care Business in Oklahoma
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
vs. National Average
Walkability
-2.0 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits