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Nursing Care Facilities Market: ZIP 78232

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78232 is an urban area with moderate foot traffic. with a population of 36,277 and household incomes above the national median ($84,633). There are 6 nursing care facilities operations in ZIP 78232.

Area Profile

36,277

Population

$84,633

Median Income

+13% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 38.3 — mixed-age market, broad menu appeal.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 78232.

Nursing Care Facilities

Moderate — proven market

1.7 per 10K residents

Home Health Agencies

4.1 per 10K residents

What this means: Nursing Care Facilities are 28.6% of the relevant market in ZIP 78232 (6 vs. 15 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,710

2BR Fair Market Rent

$1,404

Median Gross Rent

$350 K

Median Home Value

Bank Branches

$2.5 M deposits

Tips for Starting a Elder Care Business in Texas

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.