Nursing Care Facilities Market: ZIP 78332
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78332 is an suburban area with low foot traffic. with a population of 27,281 and household incomes below the national median ($47,199). There are 4 nursing care facilities operations in ZIP 78332.
Area Profile
27,281
Population
$47,199
Median Income
-37% vs. national
Suburban
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 34.8 —
mixed-age market, broad menu appeal.
College-Educated: 7.5% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 78332.
4
Nursing Care Facilities
Low competition — room to establish
1.5 per 10K residents
15
Home Health Agencies
5.5 per 10K residents
What this means:
Nursing Care Facilities are 21.1% of the relevant market in ZIP 78332 (4 vs. 15 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$960
2BR Fair Market Rent
$897
Median Gross Rent
$98 K
Median Home Value
6
Bank Branches
$490 K deposits
Tips for Starting a Elder Care Business in Texas
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Nursing Care Facilities
- 4
- Related Businesses
- 15
- Bank Branches
- 6
vs. National Average
Median Income
-37% vs. $74,580
Walkability
-1.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits