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Nursing Care Facilities Market: ZIP 78732

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78732 is an urban area. with a population of 20,646 and household incomes well above the national median ($194,120).

20,646

Population

$194,120

Median Income

+160% vs. national

Urban

Area Type

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 45.2% — strong appetite for artisan/specialty food.

Local cost levels affect space, labor, and operating expenses.

$2,050

2BR Fair Market Rent

$1,884

Median Gross Rent

$730 K

Median Home Value

Bank Branches

$290 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $194,120. That gives you pricing room most markets don't offer. Don't underprice.