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Nursing Care Facilities Market: ZIP 87010

Opportunity Score

22 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 87010 is an rural area. with a population of 1,147 and household incomes below the national median ($45,490).

1,147

Population

$45,490

Median Income

-39% vs. national

Rural

Area Type

Median Age: 56.6 — older demographic, may prefer sit-down options.

College-Educated: 56.1% — strong appetite for artisan/specialty food.

Local cost levels affect space, labor, and operating expenses.

$1,620

2BR Fair Market Rent

$1,375

Median Gross Rent

$450 K

Median Home Value

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.