Nursing Care Facilities Market: ZIP 87120
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87120 is an urban area with low foot traffic. with a population of 65,477 and household incomes above the national median ($84,887).
Area Profile
65,477
Population
$84,887
Median Income
+14% vs. national
Urban
Area Type
10.0/20
Foot Traffic
Very Car-Dependent
Median Age: 39.8 —
mixed-age market, broad menu appeal.
College-Educated: 27.9% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 87120.
5
Home Health Agencies
0.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,500
2BR Fair Market Rent
$1,404
Median Gross Rent
$280 K
Median Home Value
7
Bank Branches
$2.7 M deposits
Tips for Starting a Elder Care Business in New Mexico
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 5
- Bank Branches
- 7
vs. National Average
Median Income
+14% vs. $74,580
Walkability
-0.6 pts vs. national avg
Nearby Markets
87104
6.5 mi
Pop: 13,369
$67,714
Walk: 16.3
87114
6.7 mi
Pop: 70,064
$81,768
Walk: 10.7
87107
8.2 mi
Pop: 26,993
$59,663
Walk: 13.5
87101
8.7 mi
Pop: 0
87102
8.8 mi
Pop: 20,258
$37,276
Walk: 15.8
87124
9.2 mi
Pop: 58,402
$82,278
Walk: 9.5
87151
11.4 mi
Pop: 1,231
87105
11.4 mi
Pop: 54,215
$49,928
Walk: 12.0
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits