Nursing Care Facilities Market: ZIP 87313
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87313 is an rural area with low foot traffic. with a population of 5,140 and household incomes below the national median ($36,576).
Area Profile
5,140
Population
$36,576
Median Income
-51% vs. national
Rural
Area Type
4.6/20
Foot Traffic
Very Car-Dependent
Median Age: 35.1 —
mixed-age market, broad menu appeal.
College-Educated: 5.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$479
Median Gross Rent
$64 K
Median Home Value
Tips for Starting a Elder Care Business in New Mexico
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- Median income sits at $36,576. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-51% vs. $74,580
Walkability
-5.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits