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Nursing Care Facilities Market: ZIP 90013

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90013 is an urban area. with a population of 14,891 and household incomes below the national median ($32,848).

14,891

Population

$32,848

Median Income

-56% vs. national

Urban

Area Type

Median Age: 42.4 — older demographic, may prefer sit-down options.

College-Educated: 35.6% — balanced market for quality & value.

Nursing Care Facilities and related businesses in ZIP 90013.

Home Health Agencies

2.0 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,910

2BR Fair Market Rent

$1,161

Median Gross Rent

$790 K

Median Home Value

Bank Branches

$990 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $32,848. Price sensitivity is real. Build your model around volume or keep overhead minimal.