Nursing Care Facilities Market: ZIP 90032
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90032 is an urban area with moderate foot traffic. with a population of 43,724 and household incomes above the national median ($81,563).
Area Profile
43,724
Population
$81,563
Median Income
+9% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 37.5 —
mixed-age market, broad menu appeal.
College-Educated: 17.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,290
2BR Fair Market Rent
$1,571
Median Gross Rent
$780 K
Median Home Value
2
Bank Branches
$220 K deposits
Tips for Starting a Elder Care Business in California
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Bank Branches
- 2
vs. National Average
Median Income
+9% vs. $74,580
Walkability
+3.0 pts vs. national avg
Nearby Markets
90031
1.6 mi
Pop: 36,881
$62,119
Walk: 13.5
90063
2.3 mi
Pop: 50,536
$71,725
Walk: 13.9
90033
2.6 mi
Pop: 46,540
$56,001
Walk: 15.4
90042
2.6 mi
Pop: 58,344
$94,401
Walk: 14.5
91803
2.8 mi
Pop: 27,803
$84,537
Walk: 14.8
91030
2.9 mi
Pop: 26,297
$128,105
Walk: 14.0
91754
3.4 mi
Pop: 33,176
$81,890
Walk: 16.1
90065
3.7 mi
Pop: 45,075
$92,903
Walk: 13.2
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits