Nursing Care Facilities Market: ZIP 90232
Opportunity Score
93
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90232 is an urban area with high foot traffic. with a population of 16,804 and household incomes well above the national median ($125,490).
Area Profile
16,804
Population
$125,490
Median Income
+68% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 47.0% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 90232.
3
Home Health Agencies
1.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,420
2BR Fair Market Rent
$2,659
Median Gross Rent
$1.5 M
Median Home Value
4
Bank Branches
$1.6 M deposits
Tips for Starting a Elder Care Business in California
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $125,490. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 3
- Bank Branches
- 4
vs. National Average
Median Income
+68% vs. $74,580
Walkability
+5.1 pts vs. national avg
Nearby Markets
90034
0.9 mi
Pop: 55,120
$103,082
Walk: 15.9
90230
1.5 mi
Pop: 31,570
$106,827
Walk: 15.3
90035
2.3 mi
Pop: 27,851
$108,224
Walk: 15.7
90056
2.4 mi
Pop: 8,908
$127,252
Walk: 13.3
90064
2.6 mi
Pop: 26,494
$129,703
Walk: 16.6
90016
2.7 mi
Pop: 46,102
$71,067
Walk: 15.2
90066
2.9 mi
Pop: 54,975
$107,786
Walk: 14.4
90212
3.0 mi
Pop: 10,834
$116,238
Walk: 15.7
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits