Nursing Care Facilities Market: ZIP 90740
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90740 is an urban area with moderate foot traffic. with a population of 24,382 and household incomes above the national median ($82,427).
Area Profile
24,382
Population
$82,427
Median Income
+11% vs. national
Urban
Area Type
11.3/20
Foot Traffic
Walkable
Median Age: 61.4 —
older demographic, may prefer sit-down options.
College-Educated: 42.5% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 90740.
6
Home Health Agencies
2.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,930
2BR Fair Market Rent
$2,421
Median Gross Rent
$490 K
Median Home Value
9
Bank Branches
$2.2 M deposits
Tips for Starting a Elder Care Business in California
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 9
vs. National Average
Median Income
+11% vs. $74,580
Walkability
+0.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits