Home › ZIP 90804

Nursing Care Facilities Market: ZIP 90804

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90804 is an urban area with moderate foot traffic. with a population of 38,306 and household incomes near the national median ($68,940). There are 8 nursing care facilities operations in ZIP 90804.

Area Profile

38,306

Population

$68,940

Median Income

-8% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 33.8 — mixed-age market, broad menu appeal.

College-Educated: 21.2% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 90804.

Nursing Care Facilities

Moderate — proven market

2.1 per 10K residents

Home Health Agencies

1.3 per 10K residents

What this means: Nursing Care Facilities are 61.5% of the relevant market in ZIP 90804 (8 vs. 5 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,400

2BR Fair Market Rent

$1,801

Median Gross Rent

$670 K

Median Home Value

Bank Branches

$1.2 M deposits

Tips for Starting a Elder Care Business in California

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.