Nursing Care Facilities Market: ZIP 91040
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 91040 is an urban area. with a population of 21,436 and household incomes well above the national median ($104,719). There are 6 nursing care facilities operations in ZIP 91040.
Area Profile
21,436
Population
$104,719
Median Income
+40% vs. national
Urban
Area Type
Median Age: 43.3 —
older demographic, may prefer sit-down options.
College-Educated: 23.7% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 91040.
6
Nursing Care Facilities
Moderate — proven market
2.8 per 10K residents
14
Home Health Agencies
6.5 per 10K residents
What this means:
Nursing Care Facilities are 30.0% of the relevant market in ZIP 91040 (6 vs. 14 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,510
2BR Fair Market Rent
$1,820
Median Gross Rent
$790 K
Median Home Value
1
Bank Branches
$190 K deposits
Tips for Starting a Elder Care Business in California
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $104,719. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Nursing Care Facilities
- 6
- Related Businesses
- 14
- Bank Branches
- 1
vs. National Average
Median Income
+40% vs. $74,580
Nearby Markets
91352
2.6 mi
Pop: 46,153
$74,621
Walk: 11.7
91504
3.4 mi
Pop: 27,268
$103,164
Walk: 12.0
91501
5.4 mi
Pop: 19,343
$85,419
Walk: 12.6
91605
5.5 mi
Pop: 52,086
$64,539
Walk: 13.8
91342
5.6 mi
Pop: 93,513
$95,480
Walk: 13.2
91331
5.6 mi
Pop: 98,820
$82,025
Walk: 13.7
91505
5.7 mi
Pop: 31,843
$106,364
Walk: 14.5
91502
5.9 mi
Pop: 11,732
$61,443
Walk: 15.8
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits