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Nursing Care Facilities Market: ZIP 92040

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92040 is an urban area with moderate foot traffic. with a population of 45,978 and household incomes well above the national median ($103,585).

45,978

Population

$103,585

Median Income

+39% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 17.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$2,500

2BR Fair Market Rent

$1,908

Median Gross Rent

$650 K

Median Home Value

Bank Branches

$180 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $103,585. That gives you pricing room most markets don't offer. Don't underprice.