Nursing Care Facilities Market: ZIP 92653
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92653 is an urban area with moderate foot traffic. with a population of 29,596 and household incomes well above the national median ($128,623). There are 4 nursing care facilities operations in ZIP 92653.
Area Profile
29,596
Population
$128,623
Median Income
+72% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 42.4 —
older demographic, may prefer sit-down options.
College-Educated: 38.7% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 92653.
4
Nursing Care Facilities
Low competition — room to establish
1.4 per 10K residents
18
Home Health Agencies
6.1 per 10K residents
What this means:
Nursing Care Facilities are 18.2% of the relevant market in ZIP 92653 (4 vs. 18 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,220
2BR Fair Market Rent
$2,637
Median Gross Rent
$980 K
Median Home Value
11
Bank Branches
$2.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Nursing Care Facilities
- 4
- Related Businesses
- 18
- Bank Branches
- 11
vs. National Average
Median Income
+72% vs. $74,580
Walkability
+2.0 pts vs. national avg
Nearby Markets
92637
2.0 mi
Pop: 17,342
$60,235
Walk: 12.7
92656
2.4 mi
Pop: 52,645
$134,538
Walk: 10.8
92691
2.7 mi
Pop: 46,618
$135,779
Walk: 12.9
92630
3.7 mi
Pop: 66,461
$119,984
Walk: 13.6
92692
4.3 mi
Pop: 46,568
$133,028
Walk: 12.0
92677
4.5 mi
Pop: 64,023
$140,605
Walk: 11.4
92651
5.2 mi
Pop: 23,477
$143,569
Walk: 12.4
92618
5.5 mi
Pop: 62,296
$135,609
Walk: 14.8
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits