Nursing Care Facilities Market: ZIP 93701
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 93701 is an urban area. with a population of 10,258 and household incomes below the national median ($32,192).
Area Profile
10,258
Population
$32,192
Median Income
-57% vs. national
Urban
Area Type
Median Age: 31.7 —
mixed-age market, broad menu appeal.
College-Educated: 4.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$926
Median Gross Rent
$210 K
Median Home Value
Tips for Starting a Elder Care Business in California
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- Median income sits at $32,192. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-57% vs. $74,580
Nearby Markets
93721
1.2 mi
Pop: 7,606
$32,602
Walk: 14.7
93741
1.4 mi
Pop: 69
Walk: 14.8
93703
2.2 mi
Pop: 34,166
$43,236
Walk: 12.9
93728
2.2 mi
Pop: 18,077
$52,809
Walk: 14.8
93702
2.4 mi
Pop: 45,241
$44,849
Walk: 13.9
93726
3.6 mi
Pop: 44,766
$51,913
Walk: 14.3
93704
3.6 mi
Pop: 29,172
$69,659
93705
3.8 mi
Pop: 37,940
$55,152
Walk: 13.4
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits