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Nursing Care Facilities Market: ZIP 97128

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97128 is an suburban area with moderate foot traffic. with a population of 38,625 and household incomes near the national median ($72,055). There are 3 nursing care facilities operations in ZIP 97128.

Area Profile

38,625

Population

$72,055

Median Income

-3% vs. national

Suburban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 19.3% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 97128.

Nursing Care Facilities

Low competition — room to establish

0.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,830

2BR Fair Market Rent

$1,295

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$910 K deposits

Tips for Starting a Elder Care Business in Oregon

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.