Nursing Care Facilities Market: ZIP 97202
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97202 is an urban area with high foot traffic. with a population of 44,107 and household incomes well above the national median ($100,353). There are 4 nursing care facilities operations in ZIP 97202.
Area Profile
44,107
Population
$100,353
Median Income
+35% vs. national
Urban
Area Type
16.8/20
Foot Traffic
Very Walkable
Median Age: 37.4 —
mixed-age market, broad menu appeal.
College-Educated: 48.2% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 97202.
4
Nursing Care Facilities
Low competition — room to establish
0.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,040
2BR Fair Market Rent
$1,674
Median Gross Rent
$680 K
Median Home Value
5
Bank Branches
$520 K deposits
Tips for Starting a Elder Care Business in Oregon
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $100,353. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Nursing Care Facilities
- 4
- Bank Branches
- 5
vs. National Average
Median Income
+35% vs. $74,580
Walkability
+6.3 pts vs. national avg
Nearby Markets
97214
2.2 mi
Pop: 28,128
$86,879
Walk: 18.0
97258
3.0 mi
Pop: 0
97232
3.2 mi
Pop: 15,152
$71,278
Walk: 17.3
97206
3.2 mi
Pop: 50,258
$94,233
Walk: 16.0
97204
3.2 mi
Pop: 932
97239
3.2 mi
Pop: 18,224
$108,795
Walk: 13.5
97222
3.5 mi
Pop: 36,643
$77,441
Walk: 14.6
97201
3.5 mi
Pop: 17,229
$67,074
Walk: 15.0
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits