Nursing Care Facilities Market: ZIP 97348
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97348 is an rural area. with a population of 2,103 and household incomes well above the national median ($107,273).
Area Profile
2,103
Population
$107,273
Median Income
+44% vs. national
Rural
Area Type
Median Age: 36.2 —
mixed-age market, broad menu appeal.
College-Educated: 5.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,470
2BR Fair Market Rent
$1,694
Median Gross Rent
$320 K
Median Home Value
Tips for Starting a Elder Care Business in Oregon
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $107,273. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
+44% vs. $74,580
Nearby Markets
97377
5.8 mi
Pop: 677
$130,223
97446
9.7 mi
Pop: 4,997
$72,065
Walk: 5.6
97389
10.5 mi
Pop: 1,706
$92,443
Walk: 6.2
97327
12.0 mi
Pop: 3,046
$83,051
97333
13.2 mi
Pop: 23,655
$64,581
Walk: 12.5
97448
16.1 mi
Pop: 14,629
$78,244
Walk: 9.7
97456
16.3 mi
Pop: 3,278
$66,250
Walk: 4.6
97331
16.6 mi
Pop: 3,675
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits