Nursing Care Facilities Market: ZIP 98281
Opportunity Score
41
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98281 is an rural area with low foot traffic. with a population of 1,275 and household incomes above the national median ($80,197).
Area Profile
1,275
Population
$80,197
Median Income
+8% vs. national
Rural
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 55.7 —
older demographic, may prefer sit-down options.
College-Educated: 38.9% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,420
2BR Fair Market Rent
$1,055
Median Gross Rent
$460 K
Median Home Value
1
Bank Branches
$46 K deposits
Tips for Starting a Elder Care Business in Washington
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
+8% vs. $74,580
Walkability
-2.9 pts vs. national avg
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits