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Nursing Care Facilities Market: ZIP 98684

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98684 is an urban area with moderate foot traffic. with a population of 36,486 and household incomes above the national median ($88,044).

36,486

Population

$88,044

Median Income

+18% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 37.1 — mixed-age market, broad menu appeal.

College-Educated: 19.7% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$2,240

2BR Fair Market Rent

$1,847

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$870 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.