Nursing Care Facilities Market: ZIP 22151
Opportunity Score
87
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22151 is an urban area with moderate foot traffic. with a population of 17,376 and household incomes well above the national median ($160,187).
Area Profile
17,376
Population
$160,187
Median Income
+115% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 41.0 —
older demographic, may prefer sit-down options.
College-Educated: 34.8% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 22151.
12
Home Health Agencies
6.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,950
2BR Fair Market Rent
$2,502
Median Gross Rent
$640 K
Median Home Value
2
Bank Branches
$240 K deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $160,187. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 12
- Bank Branches
- 2
vs. National Average
Median Income
+115% vs. $74,580
Walkability
+1.8 pts vs. national avg
Nearby Markets
22003
1.9 mi
Pop: 58,154
$134,109
Walk: 12.7
22150
2.6 mi
Pop: 27,770
$120,406
Walk: 14.1
22152
2.6 mi
Pop: 29,066
$159,557
Walk: 11.9
22312
3.8 mi
Pop: 26,366
$105,044
Walk: 13.0
22042
4.3 mi
Pop: 34,631
$135,578
Walk: 13.1
22153
4.5 mi
Pop: 32,656
$169,638
Walk: 10.2
22015
5.1 mi
Pop: 44,730
$166,016
Walk: 12.3
22031
5.2 mi
Pop: 36,586
$129,743
Walk: 13.1
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits