Nursing Care Facilities Market: ZIP 22152
Opportunity Score
87
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22152 is an urban area with moderate foot traffic. with a population of 29,066 and household incomes well above the national median ($159,557).
Area Profile
29,066
Population
$159,557
Median Income
+114% vs. national
Urban
Area Type
11.9/20
Foot Traffic
Walkable
Median Age: 38.6 —
mixed-age market, broad menu appeal.
College-Educated: 42.6% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 22152.
4
Home Health Agencies
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,000
2BR Fair Market Rent
$2,495
Median Gross Rent
$620 K
Median Home Value
6
Bank Branches
$1.2 M deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $159,557. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 4
- Bank Branches
- 6
vs. National Average
Median Income
+114% vs. $74,580
Walkability
+1.4 pts vs. national avg
Nearby Markets
22153
2.1 mi
Pop: 32,656
$169,638
Walk: 10.2
22151
2.6 mi
Pop: 17,376
$160,187
Walk: 12.3
22150
3.1 mi
Pop: 27,770
$120,406
Walk: 14.1
22015
3.4 mi
Pop: 44,730
$166,016
Walk: 12.3
22003
4.0 mi
Pop: 58,154
$134,109
Walk: 12.7
22032
5.0 mi
Pop: 29,172
$175,913
Walk: 12.1
22039
6.0 mi
Pop: 19,034
$250,001
Walk: 6.9
22315
6.0 mi
Pop: 28,725
$156,230
Walk: 12.4
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits