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Home ZIP 22204

Nursing Care Facilities Market: ZIP 22204

Opportunity Score
85 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 22204 is an urban area with moderate foot traffic. with a population of 51,971 and household incomes well above the national median ($109,277).

Area Profile

51,971
Population
$109,277
Median Income
+47% vs. national
Urban
Area Type
13.7/20
Foot Traffic
Walkable
Median Age: 36.1 — mixed-age market, broad menu appeal.
College-Educated: 45.1% — strong appetite for artisan/specialty food.

Competition

Nursing Care Facilities and related businesses in ZIP 22204.

6
Home Health Agencies
1.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,220
2BR Fair Market Rent
$1,871
Median Gross Rent
$670 K
Median Home Value
5
Bank Branches
$850 K deposits

Tips for Starting a Elder Care Business in Virginia

  • State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
  • Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
  • Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
  • Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
  • The median income here is $109,277. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits