Nursing Care Facilities Market: ZIP 22204
Opportunity Score
85
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22204 is an urban area with moderate foot traffic. with a population of 51,971 and household incomes well above the national median ($109,277).
Area Profile
51,971
Population
$109,277
Median Income
+47% vs. national
Urban
Area Type
13.7/20
Foot Traffic
Walkable
Median Age: 36.1 —
mixed-age market, broad menu appeal.
College-Educated: 45.1% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 22204.
6
Home Health Agencies
1.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,220
2BR Fair Market Rent
$1,871
Median Gross Rent
$670 K
Median Home Value
5
Bank Branches
$850 K deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $109,277. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 5
vs. National Average
Median Income
+47% vs. $74,580
Walkability
+3.2 pts vs. national avg
Nearby Markets
22206
1.4 mi
Pop: 20,678
$136,472
Walk: 13.8
22203
1.5 mi
Pop: 25,921
$132,402
Walk: 15.6
22201
1.8 mi
Pop: 38,419
$141,736
Walk: 15.0
22211
2.1 mi
Pop: 1,086
$234,250
22302
2.5 mi
Pop: 18,277
$127,037
Walk: 14.5
22214
2.5 mi
Pop: 0
Walk: 11.6
22311
2.6 mi
Pop: 19,340
$84,759
Walk: 12.3
22209
2.9 mi
Pop: 13,725
$110,824
Walk: 14.3
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits