Nursing Care Facilities Market: ZIP 23185
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23185 is an urban area with low foot traffic. with a population of 54,411 and household incomes well above the national median ($103,507).
Area Profile
54,411
Population
$103,507
Median Income
+39% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 39.8 —
mixed-age market, broad menu appeal.
College-Educated: 34.0% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 23185.
7
Home Health Agencies
1.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,720
2BR Fair Market Rent
$1,425
Median Gross Rent
$410 K
Median Home Value
13
Bank Branches
$1.1 M deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $103,507. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 7
- Bank Branches
- 13
vs. National Average
Median Income
+39% vs. $74,580
Walkability
-2.8 pts vs. national avg
Nearby Markets
23081
4.7 mi
Pop: 0
23883
7.5 mi
Pop: 1,869
$73,125
23188
7.7 mi
Pop: 45,342
$101,088
Walk: 7.9
23691
9.0 mi
Pop: 492
Walk: 7.8
23603
10.0 mi
Pop: 3,428
$85,762
Walk: 7.2
23604
11.2 mi
Pop: 4,768
$73,472
Walk: 7.1
23608
12.6 mi
Pop: 43,841
$67,556
Walk: 9.9
23690
12.7 mi
Pop: 4,948
$102,417
Walk: 5.7
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits