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Nursing Care Facilities Market: ZIP 23690

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23690 is an urban area with low foot traffic. with a population of 4,948 and household incomes well above the national median ($102,417).

4,948

Population

$102,417

Median Income

+37% vs. national

Urban

Area Type

5.7/20

Foot Traffic

Very Car-Dependent

Median Age: 30.4 — mixed-age market, broad menu appeal.

College-Educated: 19.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,350

2BR Fair Market Rent

$936

Median Gross Rent

$350 K

Median Home Value

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $102,417. That gives you pricing room most markets don't offer. Don't underprice.