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Nursing Care Facilities Market: ZIP 23692

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23692 is an urban area with low foot traffic. with a population of 19,208 and household incomes well above the national median ($106,668). There are 3 nursing care facilities operations in ZIP 23692.

Area Profile

19,208

Population

$106,668

Median Income

+43% vs. national

Urban

Area Type

6.4/20

Foot Traffic

Car-Dependent

Median Age: 43.8 — older demographic, may prefer sit-down options.

College-Educated: 36.0% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 23692.

Nursing Care Facilities

Low competition — room to establish

1.6 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,190

2BR Fair Market Rent

$1,862

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$560 K deposits

Tips for Starting a Elder Care Business in Virginia

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $106,668. That gives you pricing room most markets don't offer. Don't underprice.