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Nursing Care Facilities Market: ZIP 23523

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23523 is an urban area with moderate foot traffic. with a population of 7,698 and household incomes below the national median ($37,189).

7,698

Population

$37,189

Median Income

-50% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 7.8% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,390

2BR Fair Market Rent

$986

Median Gross Rent

$220 K

Median Home Value

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $37,189. Price sensitivity is real. Build your model around volume or keep overhead minimal.