Nursing Care Facilities Market: ZIP 23708
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23708 is an urban area with high foot traffic.
Area Profile
316
Population
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 22.7 —
young market, strong street food demand.
College-Educated: 3.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,640
2BR Fair Market Rent
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
vs. National Average
Walkability
+5.5 pts vs. national avg
Nearby Markets
23510
0.9 mi
Pop: 9,240
$75,621
Walk: 14.3
23507
1.2 mi
Pop: 6,515
$107,650
23704
1.5 mi
Pop: 19,235
$44,739
Walk: 14.2
23517
1.7 mi
Pop: 4,550
$63,556
Walk: 15.8
23709
2.1 mi
Pop: 503
Walk: 14.0
23523
2.4 mi
Pop: 7,698
$37,189
Walk: 13.7
23707
2.5 mi
Pop: 14,311
$51,070
Walk: 12.3
23508
2.6 mi
Pop: 20,119
$74,524
Walk: 13.5
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits