Nursing Care Facilities Market: ZIP 23651
Opportunity Score
46
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23651 is an urban area. with a population of 415 and household incomes well above the national median ($102,917).
Area Profile
415
Population
$102,917
Median Income
+38% vs. national
Urban
Area Type
Median Age: 59.4 —
older demographic, may prefer sit-down options.
College-Educated: 56.1% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,200
2BR Fair Market Rent
$2,054
Median Gross Rent
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $102,917. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+38% vs. $74,580
Nearby Markets
23663
1.3 mi
Pop: 14,599
$59,397
Walk: 13.8
23667
2.0 mi
Pop: 61
23668
2.4 mi
Pop: 752
23669
3.9 mi
Pop: 39,730
$66,999
Walk: 11.6
23661
4.1 mi
Pop: 14,141
$66,760
Walk: 13.2
23511
4.5 mi
Pop: 10,024
$70,139
Walk: 10.0
23503
4.7 mi
Pop: 30,559
$62,428
Walk: 11.9
23664
5.0 mi
Pop: 10,175
$81,667
Walk: 9.1
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits