Nursing Care Facilities Market: ZIP 24078
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24078 is an suburban area. with a population of 7,217 and household incomes near the national median ($51,579).
Area Profile
7,217
Population
$51,579
Median Income
-31% vs. national
Suburban
Area Type
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 16.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$850
2BR Fair Market Rent
$725
Median Gross Rent
$120 K
Median Home Value
4
Bank Branches
$210 K deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
- Bank Branches
- 4
vs. National Average
Median Income
-31% vs. $74,580
Nearby Markets
24168
2.6 mi
Pop: 132
$56,625
Walk: 6.8
24089
3.6 mi
Pop: 2,074
$42,900
24112
4.6 mi
Pop: 30,862
$47,059
Walk: 6.8
24055
6.6 mi
Pop: 11,520
$41,733
Walk: 4.2
24148
10.2 mi
Pop: 8,528
$54,155
Walk: 4.9
24102
10.3 mi
Pop: 1,504
$93,750
Walk: 4.8
24165
13.6 mi
Pop: 1,633
$62,206
Walk: 3.4
24054
14.7 mi
Pop: 6,046
$57,668
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits