Nursing Care Facilities Market: ZIP 31322
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31322 is an urban area with low foot traffic. with a population of 28,695 and household incomes above the national median ($91,293).
Area Profile
28,695
Population
$91,293
Median Income
+22% vs. national
Urban
Area Type
4.8/20
Foot Traffic
Very Car-Dependent
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 28.4% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 31322.
4
Home Health Agencies
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,860
2BR Fair Market Rent
$1,629
Median Gross Rent
$280 K
Median Home Value
9
Bank Branches
$850 K deposits
Tips for Starting a Elder Care Business in Georgia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 9
vs. National Average
Median Income
+22% vs. $74,580
Walkability
-5.7 pts vs. national avg
Nearby Markets
31408
5.1 mi
Pop: 11,791
$40,109
Walk: 10.6
31302
6.1 mi
Pop: 8,883
$67,256
31405
6.8 mi
Pop: 39,724
$62,123
Walk: 14.4
31407
6.9 mi
Pop: 22,743
$83,954
31419
8.2 mi
Pop: 57,354
$70,734
Walk: 10.0
31318
8.4 mi
Pop: 445
$52,234
Walk: 4.4
31415
9.0 mi
Pop: 11,788
$37,890
Walk: 14.6
31409
9.7 mi
Pop: 536
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits