Nursing Care Facilities Market: ZIP 31404
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31404 is an urban area with moderate foot traffic. with a population of 30,749 and household incomes below the national median ($49,805).
Area Profile
30,749
Population
$49,805
Median Income
-33% vs. national
Urban
Area Type
14.0/20
Foot Traffic
Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 19.0% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 31404.
4
Home Health Agencies
1.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,470
2BR Fair Market Rent
$1,199
Median Gross Rent
$190 K
Median Home Value
5
Bank Branches
$550 K deposits
Tips for Starting a Elder Care Business in Georgia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 4
- Bank Branches
- 5
vs. National Average
Median Income
-33% vs. $74,580
Walkability
+3.5 pts vs. national avg
Nearby Markets
31421
3.0 mi
Pop: 18
31401
3.0 mi
Pop: 20,562
$50,182
Walk: 15.3
31410
5.1 mi
Pop: 22,867
$97,225
Walk: 9.8
31406
5.3 mi
Pop: 34,649
$66,084
Walk: 12.5
31415
5.5 mi
Pop: 11,788
$37,890
Walk: 14.6
31409
6.8 mi
Pop: 536
31411
7.9 mi
Pop: 8,977
$122,723
Walk: 4.7
31405
8.7 mi
Pop: 39,724
$62,123
Walk: 14.4
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits