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Nursing Care Facilities Market: ZIP 52748

Opportunity Score

90 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52748 is an urban area. with a population of 9,890 and household incomes well above the national median ($103,600).

9,890

Population

$103,600

Median Income

+39% vs. national

Urban

Area Type

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 34.6% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,040

2BR Fair Market Rent

$905

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$190 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $103,600. That gives you pricing room most markets don't offer. Don't underprice.