Nursing Care Facilities Market: ZIP 53218
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53218 is an urban area with moderate foot traffic. with a population of 40,581 and household incomes below the national median ($42,207). There are 3 nursing care facilities operations in ZIP 53218.
Area Profile
40,581
Population
$42,207
Median Income
-43% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 30.4 —
mixed-age market, broad menu appeal.
College-Educated: 5.8% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 53218.
3
Nursing Care Facilities
Low competition — room to establish
0.7 per 10K residents
12
Home Health Agencies
3.0 per 10K residents
What this means:
Nursing Care Facilities are 20.0% of the relevant market in ZIP 53218 (3 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$1,034
Median Gross Rent
$120 K
Median Home Value
2
Bank Branches
$120 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Nursing Care Facilities
- 3
- Related Businesses
- 12
- Bank Branches
- 2
vs. National Average
Median Income
-43% vs. $74,580
Walkability
+2.7 pts vs. national avg
Nearby Markets
53216
2.2 mi
Pop: 29,772
$43,466
Walk: 13.9
53209
3.2 mi
Pop: 44,963
$45,288
Walk: 13.2
53223
3.3 mi
Pop: 29,287
$60,477
Walk: 11.6
53225
3.4 mi
Pop: 25,277
$54,433
Walk: 12.3
53210
3.4 mi
Pop: 24,605
$45,268
Walk: 14.0
53222
3.7 mi
Pop: 24,400
$73,523
Walk: 14.6
53213
4.5 mi
Pop: 26,293
$94,144
Walk: 15.3
53224
4.7 mi
Pop: 21,445
$69,727
Walk: 10.5
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits