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Nursing Care Facilities Market: ZIP 53223

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53223 is an urban area with moderate foot traffic. with a population of 29,287 and household incomes near the national median ($60,477). There are 6 nursing care facilities operations in ZIP 53223.

Area Profile

29,287

Population

$60,477

Median Income

-19% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 37.3 — mixed-age market, broad menu appeal.

College-Educated: 19.6% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 53223.

Nursing Care Facilities

Moderate — proven market

2.0 per 10K residents

Home Health Agencies

1.0 per 10K residents

What this means: Nursing Care Facilities are 66.7% of the relevant market in ZIP 53223 (6 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,340

2BR Fair Market Rent

$1,071

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$200 K deposits

Tips for Starting a Elder Care Business in Wisconsin

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.