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Nursing Care Facilities Market: ZIP 53551

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53551 is an rural area with low foot traffic. with a population of 9,485 and household incomes above the national median ($89,841).

9,485

Population

$89,841

Median Income

+20% vs. national

Rural

Area Type

6.9/20

Foot Traffic

Car-Dependent

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,190

2BR Fair Market Rent

$1,089

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$360 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.