Nursing Care Facilities Market: ZIP 53038
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53038 is an urban area. with a population of 4,319 and household incomes above the national median ($93,333).
Area Profile
4,319
Population
$93,333
Median Income
+25% vs. national
Urban
Area Type
Median Age: 37.6 —
mixed-age market, broad menu appeal.
College-Educated: 19.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,300
2BR Fair Market Rent
$1,147
Median Gross Rent
$300 K
Median Home Value
2
Bank Branches
$72 K deposits
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 2
vs. National Average
Median Income
+25% vs. $74,580
Nearby Markets
53094
5.8 mi
Pop: 18,151
$71,973
Walk: 8.4
53549
7.1 mi
Pop: 9,901
$78,058
Walk: 6.8
53551
8.6 mi
Pop: 9,485
$89,841
Walk: 6.9
53137
9.9 mi
Pop: 1,605
$111,346
53098
12.9 mi
Pop: 11,505
$73,147
Walk: 6.6
53538
13.3 mi
Pop: 18,604
$80,784
Walk: 8.2
53178
13.9 mi
Pop: 2,741
$94,522
Walk: 4.8
53594
14.2 mi
Pop: 5,187
$80,000
Walk: 5.6
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits