Nursing Care Facilities Market: ZIP 53137
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53137 is an urban area. with a population of 1,605 and household incomes well above the national median ($111,346).
Area Profile
1,605
Population
$111,346
Median Income
+49% vs. national
Urban
Area Type
Median Age: 46.8 —
older demographic, may prefer sit-down options.
College-Educated: 24.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,160
2BR Fair Market Rent
$330 K
Median Home Value
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $111,346. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+49% vs. $74,580
Nearby Markets
53178
5.2 mi
Pop: 2,741
$94,522
Walk: 4.8
53549
6.9 mi
Pop: 9,901
$78,058
Walk: 6.8
53156
9.8 mi
Pop: 3,314
$83,413
53038
9.9 mi
Pop: 4,319
$93,333
53094
10.3 mi
Pop: 18,151
$71,973
Walk: 8.4
53118
12.6 mi
Pop: 7,107
$103,921
Walk: 5.7
53036
13.5 mi
Pop: 3,483
$94,231
53066
14.4 mi
Pop: 37,056
$111,348
Walk: 7.3
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits