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Home ZIP 54701

Nursing Care Facilities Market: ZIP 54701

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54701 is an urban area with low foot traffic. with a population of 42,348 and household incomes near the national median ($71,406).

Area Profile

42,348
Population
$71,406
Median Income
-4% vs. national
Urban
Area Type
8.5/20
Foot Traffic
Car-Dependent
Median Age: 35.0 — mixed-age market, broad menu appeal.
College-Educated: 26.5% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 54701.

7
Home Health Agencies
1.7 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,090
2BR Fair Market Rent
$963
Median Gross Rent
$270 K
Median Home Value
14
Bank Branches
$1.6 M deposits

Tips for Starting a Elder Care Business in Wisconsin

  • State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
  • Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
  • Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
  • Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits