Nursing Care Facilities Market: ZIP 54738
Opportunity Score
82
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54738 is an urban area. with a population of 3,759 and household incomes above the national median ($93,875).
Area Profile
3,759
Population
$93,875
Median Income
+26% vs. national
Urban
Area Type
Median Age: 38.2 —
mixed-age market, broad menu appeal.
College-Educated: 19.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$960
2BR Fair Market Rent
$872
Median Gross Rent
$280 K
Median Home Value
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+26% vs. $74,580
Nearby Markets
54770
8.4 mi
Pop: 2,155
$79,545
Walk: 5.1
54701
11.4 mi
Pop: 42,348
$71,406
Walk: 8.5
54755
13.3 mi
Pop: 7,287
$66,750
Walk: 5.1
54747
13.4 mi
Pop: 2,685
$65,083
54720
15.4 mi
Pop: 9,127
$81,101
54758
18.9 mi
Pop: 4,604
$70,045
Walk: 3.8
54773
19.1 mi
Pop: 3,562
$69,965
Walk: 6.1
54742
19.2 mi
Pop: 4,854
$92,353
Walk: 6.0
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits