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Nursing Care Facilities Market: ZIP 78660

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78660 is an urban area. with a population of 118,437 and household incomes well above the national median ($109,522). There are 5 nursing care facilities operations in ZIP 78660.

Area Profile

118,437

Population

$109,522

Median Income

+47% vs. national

Urban

Area Type

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 78660.

Nursing Care Facilities

Low competition — room to establish

0.4 per 10K residents

Home Health Agencies

0.9 per 10K residents

What this means: Nursing Care Facilities are 31.3% of the relevant market in ZIP 78660 (5 vs. 11 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,070

2BR Fair Market Rent

$1,769

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$680 K deposits

Tips for Starting a Elder Care Business in Texas

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $109,522. That gives you pricing room most markets don't offer. Don't underprice.