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Nursing Care Facilities Market: ZIP 78728

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78728 is an urban area. with a population of 26,776 and household incomes near the national median ($74,048).

26,776

Population

$74,048

Median Income

-1% vs. national

Urban

Area Type

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 34.9% — balanced market for quality & value.

Nursing Care Facilities and related businesses in ZIP 78728.

Home Health Agencies

1.5 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,800

2BR Fair Market Rent

$1,523

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$26 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.